Brento Box — Opportunity Matrix

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Period:

Channel:

Category:

Ingredient:

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⭐ Stars

—

High share · High growth

❓ Question Marks

—

Low share · High growth

🐄 Cash Cows

—

High share · Low/flat growth

🐕 Dogs

—

Low share · Declining

SKU Opportunity Scatter — Share % vs Growth %

Stars — high share, growing

Question Marks — low share, growing

Cash Cows — high share, stable/declining

Dogs — low share, declining

Discount Rate vs Gross Margin by Ingredient

❓ Question Marks — Fast Growth, Low Share (Invest to Scale)

SKU	Ingredient	Category	Revenue Share %	Growth %	Revenue ($)	Units	Margin %	Discount %

⚠️ At-Risk Cash Cows — High Share but Declining (Defend & Investigate)

SKU	Ingredient	Category	Revenue Share %	Growth %	Revenue ($)	Units	Margin %	Discount %

💸 High Discount / Low Margin — Pricing Review Candidates

SKU	Ingredient	Category	Discount Rate %	Gross Margin %	Net Sales ($)	Discounts ($)	Revenue Share %	Quadrant

Full SKU Matrix

SKU	Quadrant	Ingredient	Category	Revenue Share %	Growth %	Revenue ($)	Margin %	Discount %	Units